Switchboard pricing

A plan sets how many rules run at once. Never which ones you can use.

Every plan, including Free, can use every capability. You're never told to upgrade for a feature, only to run more rules at the same time.

Free

$0

1 active rule, forever

  • Cart-attribute rules
  • Community support

Run your most painful rule on your live checkout, free.

Starter

$10/mo

2 active rules

  • All function categories
  • 1 developer-mode rule
  • Email support

14-day trial

Growth

Recommended

$25/mo

3 active rules

  • All function categories
  • Unlimited developer-mode rules
  • Priority email support

14-day trial

The sweet spot for most stores, and the tier where storefront-driven rules are fully available.

Unlimited

$50/mo

Unlimited active rules

  • Unlimited developer-mode rules
  • Priority support

14-day trial

Built for agencies and complex stores.

Under the table

A developer-mode rule is one your storefront code drives (session discounts, fulfillment steering, bundle recipes). A few capabilities require the store to be on Shopify Plus because Shopify gates them: signed-price repricing, card hiding in the US and Canada, and checkout trust badges. Everything else runs on every Shopify plan.

The alternative isn't a cheaper app. It's a four-figure quote and a three-week wait for one rule, or eating the cost of the next bad order. The next bad order costs more than the app does.

FAQ

Can I change plans anytime?

Yes, in two clicks; rules carry over.

What happens if I downgrade?

Your newest rules deactivate down to the new cap; nothing is deleted.

Is there a contract?

No. Shopify billing, cancel anytime.